广东小城，靠玩具做出500亿跨境生意
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<div class="ce-paragraph cdx-block ce-paragraph--left"> <span style="color: rgb(38, 38, 38); font-family: "PingFang SC-Medium", "PingFang SC", system-ui, -apple-system, BlinkMacSystemFont, "Microsoft YaHei", sans-serif; letter-spacing: normal;">广东澄海聚集超6万家玩具生产经营单位，撑起全国超一半、全球约三分之一塑料玩具产量，日均推出超1000款新品，年更新约30万款。2024年玩具出口额达102.4亿元，同比增12.3%。当地企业加速布局亚马逊、速卖通、eBay、Temu等跨境平台，线上展厅“霄鸟云”累计生成超2.6万个跨境独立站，覆盖170个国家和地区。产业带面临同质化竞争与IP短板，部分企业正探索品牌化与AI玩具方向。</span></div>
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