51AIZ跨境 发表于 2026-9-9 19:19:32

亚马逊划线价大面积消失，卖家订单受冲击

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                <div class="ce-paragraph cdx-block ce-paragraph--left">&nbsp;&nbsp;<span style="color: rgb(38, 38, 38); font-family: &quot;PingFang SC-Medium&quot;, &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Microsoft YaHei&quot;, sans-serif; letter-spacing: normal;">近期，亚马逊美国站大量Listing的划线价无故消失，同时Prime专享折扣大面积报错，导致点击率和转化率双双下滑，部分卖家订单明显下降。此次异常集中爆发于美国劳动节假期，线上流量被分流，非刚需品类首当其冲。卖家圈流传，亚马逊或已启用全新参考价规则：商品需在90天周期内有10%的天数按照参考价成交，才能正常展示划线价。过去靠短期拉回原价维持划线价的运营套路可能已经失效。系统可能不再只看“有没有”原价成交，而是看原价成交在90天价格历史中的持续时间和占比。</span></div>
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