51AIZ跨境 发表于 2026-9-9 19:16:07

Temu在欧洲Meta广告中大量使用疑似虚假达人账号

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                <div class="ce-paragraph cdx-block ce-paragraph--left">&nbsp;&nbsp;<span style="color: rgb(38, 38, 38); font-family: &quot;PingFang SC-Medium&quot;, &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Microsoft YaHei&quot;, sans-serif; letter-spacing: normal;">Online Risk Labs调查显示，Temu在英国及欧盟市场的Meta广告投放中，排名前100的合作创作者账号有73个疑似虚假。这些账号通过频繁更换用户名、伪造身份等方式发布AI生成内容，仅8个完成真实身份验证。ORL估算，2025年1月至2026年4月间相关广告支出或达9.62亿美元。ORL已向欧盟《数字服务法》监管机构提交报告，律师指出虚假账号推广涉嫌违反英国及欧盟广告法规。事件为出海企业的海外社媒投放合规敲响警钟。</span></div>
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