欧洲人更喜欢Temu、Shein和AliExpress
<div class="ce-block ce-block--focused" data-id="6tXbls8vyV" ><div class="ce-block__content">
<div class="ce-paragraph cdx-block ce-paragraph--left">Statista Consumer Insights最新一轮（2025年7月至2026年6月）跨四国调研显示，Temu、Shein与AliExpress已稳坐欧洲消费者最青睐的中国电商平台梯队：过去12个月在西班牙、法国、德国和美国受访者中，Temu下单渗透率高达20%—31%，略领先Shein的16%—33%与AliExpress的12%—36%，其中西班牙对Shein和速卖通忠诚度最高，德国对Temu偏好甚至超过西班牙，而美国受访者使用频次明显低于欧洲，主因是美关税反复——旧税待退、新税已落推高终端价；中国平台凭激进定价与饱和营销持续挤压欧美传统零售商空间，市场份额扩张正倒逼消费习惯迁移与贸易法规再辩论。</div>
</div>
</div><style type="text/css">
.ce-block {
margin-bottom: 20px;
}
.ce-block__content,.ce-toolbar__content {
/* max-width:calc(100% - 50px) */
margin-left: auto;
margin-right: auto;
}
.ce-paragraph {
line-height: 1.6em;
outline: none;
text-indent: 2em;
font-size: 16px;
}
.ce-paragraph--right {
text-align: right;
}
.ce-paragraph--center {
text-align: center;
}
.ce-paragraph--left {
text-align: left;
}
.ce-paragraph--justify {
text-align: justify;
}
.ce-paragraph-text-indent {
text-align: justify;
}
.ce-paragraph:empty::before{
content: attr(data-placeholder);
color: #707684;
font-weight: normal;
opacity: 0;
}
/** Show placeholder at the first paragraph if Editor is empty */
.codex-editor--empty .ce-block:first-child .ce-paragraph:empty::before {
opacity: 1;
}
.codex-editor--toolbox-opened .ce-block:first-child .ce-paragraph:empty::before,
.codex-editor--empty .ce-block:first-child .ce-paragraph:empty:focus::before {
opacity: 0;
}
.ce-paragraph p:first-of-type{
margin-top: 0;
}
.ce-paragraph p:last-of-type{
margin-bottom: 0;
}
.svg-icon {
width: 1em;
height: 1em;
}
.svg-icon path,
.svg-icon polygon,
.svg-icon rect {
fill: #4691f6;
}
.svg-icon circle {
stroke: #4691f6;
stroke-width: 1;
}
</style><style type="text/css">
.inline-code {
background: rgba(250, 239, 240, 0.78);
color: #b44437;
padding: 3px 4px;
border-radius: 5px;
margin: 0 1px;
font-family: inherit;
font-size: 0.86em;
font-weight: 500;
letter-spacing: 0.3px;
}
</style>
页:
[1]