敦煌网标题评分规则更新！9 月初生效，禁止关键词堆砌与无效营销词
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<div class="ce-paragraph cdx-block ce-paragraph--left">敦煌网发布公告宣布将于 2026 年 9 月初正式优化商品标题质量评分规则，进一步明确优质标题判定标准，以此改善买家搜索浏览采购体验，商家需要尽快自查并优化全店铺商品标题。新版规则划定六大硬性标准，禁止标题重复堆砌关键词，同一关键词出现两次及以上即判定违规；不得添加 hot、cheap、free‑shipping 等主观营销词、无效年份代码等无关内容；类目核心关键词需要准确并放置在标题靠前位置；标题补充材质、规格、适用场景等关键属性保证信息完整；标题内容必须和类目、实物、图片详情保持统一，杜绝误导、矛盾描述；同时严禁侮辱歧视类不当词汇。调整之后标题质量由多维度综合打分，任意一项不达标就会扣减对应分数，平台采用动态评估模式，商品上架后系统会持续复核标题质量。平台提醒广大卖家对照新标准完成商品整改，合规的标题质量评分有利于商品获取更多曝光，遇到疑问可以通过商家后台客服渠道咨询。</div>
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