需求全面爆发!Shopee校服、书包搜索量分别暴涨60%、70%
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<div class="ce-paragraph cdx-block ce-paragraph--left"> 随着东南亚新学年临近，Shopee平台迎来火热开学季消费热潮，返校刚需品类市场规模与商家规模同步大幅增长。平台数据显示，今年7月1日至8月20日期间，上架学习用品、笔记本、书籍、电脑、书包、校服等返校新品的卖家数量，较2025年同期实现翻倍增长，入局商家大幅增多。消费端需求同步爆发，其中校服搜索量同比上涨60%以上，书包搜索量增幅超70%，家长与学生群体愈发青睐通过Shopee采购校园所需商品，线上购物成为主流选择。今年平台开学季市场呈现产品品类、消费方式多元化发展趋势，不少品牌针对性推出设计、功能升级的新款产品，贴合当下学生消费需求。本轮开学季红利持续释放，不仅带动平台刚需品类流量与销量攀升，也为跨境卖家提供了清晰的选品上新方向，助力商家抢抓东南亚校园消费增量市场。</div>
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