速卖通8月大促首日品牌货盘同比增近60%
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<div class="ce-paragraph cdx-block ce-paragraph--left">速卖通2026年8月大促首日整体成交放量，平台Brand+品牌货盘同比去年增长接近60%，其中欧洲市场在近期新税制扰动下反而逆势大涨97%，巴西、韩国等新兴市场品牌渗透率同步抬升，单日销售额破50万美金的品牌矩阵既有POCO、荣耀、FUNWATER等老牌出海力量，也涌入IEETEK储能、OURSUN智能家电、TODIMART电动滑板车等硬科技新面孔，OUKITEL首次挤进超级品牌日便刷新自身销量峰值，成交品类从过往集中的3C数码向外扩至家电与短途出行，结构明显变厚；增长背后是Brand+在大促前把全链路品牌曝光、超级品牌日机制、商家联动玩法与数据诊断工具一并升级，并把欧洲成熟运营方案复制进巴西、韩国、美国，平台还计划在9月带数十家硬科技品牌亮相欧洲IFA消费电子展，继续把“品牌货盘+线下展会曝光”的双轮打法钉进海外中高端消费场景，标志着速卖通在低价白牌叙事之外，正把品牌化供给做成大促核心增量引擎。</div>
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