上半年GMV近翻番、直播涨96%，TikTok Shop新加坡成东南亚跨境新爆点
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<div class="ce-paragraph cdx-block ce-paragraph--left">2026年上半年TikTok Shop新加坡站点GMV冲到去年同期1.8倍以上接近翻番，直播GMV同比涨96%、购买用户数达1.6倍，6.6大促日均GMV刷新历史峰值，二季度挤进新加坡专项扶持的跨境商家增速更是大盘的3.8倍，平台同步把多市场运营门槛往下砍——一商多店客服互通、全球统一看数、短视频一篇发多国均已上线，并正式推出“马来西亚海外仓发新加坡”（马发新）跨境物流，复用雪兰莪州与吉隆坡的平台认证仓、三方仓及商家自有仓库存，经新马陆运干线履约新加坡订单，时效稳在3至6天，让已在马来布仓的卖家不必单独备货新加坡即可吃下高客单市场，整体打法是用内容场引爆流量、用区域仓配收口履约，把新加坡从“贵到不敢碰”的标品高地改写成东南亚跨站复用库存的新增量口。</div>
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