TikTok欧洲拉美2025年营收91亿美元首盈利,较2022年翻三倍
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<div class="ce-paragraph cdx-block ce-paragraph--left">据福布斯援引TikTok英国实体提交的财务文件,2025年TikTok在英国、欧洲及拉丁美洲业务营收达91亿美元,较2024年的45亿美元同比增45.7%,较2022年的26亿美元翻了三倍多,并实现上述区域首次年度盈利;这一成绩与TikTok美国业务2025年的波折形成对照——彼时,由于非卖就禁法案,TikTok在美一度陷入封禁危机,而欧洲和拉美则靠广告与电商双轮拉动走出投入期。尽管字节2025年整体收入约1860亿美元未公开细分,TikTok欧拉板块仍只是其中一小块,且当前正面临欧盟监管可能开出的巨额罚款对抗,盈利可持续性仍受合规成本考验。</div>
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