TikTok美区推出“按订单生产”功能，为定制商品卖家松绑履约时限
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<div class="ce-paragraph cdx-block ce-paragraph--left">TikTok Shop美区近日上线了一项名为“按订单生产”的新功能，旨在解决定制商品卖家长期面临的备货难题。此前，印花、手工制作或自定义尺寸等需要生产时间的商品，只能按照普通现货的时效要求销售，导致卖家不得不催促工厂赶工，进而可能影响质量或面临发货延迟。新功能上线后，相关卖家可以从“先囤货再卖货”转变为“先接单再生产”，显著降低库存与成本压力。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">该功能允许卖家在上架商品时进行设置，使其在收到订单后才开始生产，备货时长可在3至14个工作日之间灵活选择，相比常规订单2个工作日的发货时限有了大幅放宽。平台在商品详情页和结算环节都会向消费者明确提示“按订单生产，含生产时间”及预计送达日期，同时要求卖家详细说明定制内容、修改范围、买家需提交的信息、生产启动后的更改限制、色差与尺寸误差边界以及售后条款等细节，以确保信息透明。要启用这一功能，卖家需满足店铺体验分不低于3.5、账号健康分高于150、无临时账号限制和知识产权违规记录等条件，并且功能仅面向新创建的商品开放，且商品必须属于平台指定的品类，已上架的老链接无法直接切换模式。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">平台明确表示，该功能是为“真定制、真手作”商品设计的，而非供现货卖家拖延发货的工具，如果检测到滥用行为，功能将被停用并可能面临严厉处罚。一个简单的判断标准是商品退货后是否还能再次转售——MTO商品虽为订单后生产，但若非买家定制，被退货后仍可重新销售，因此定制珠宝、手作皮具、小批量服饰等卖家将是直接受益者，而标品类卖家则更适合维持原有的快速发货模式。此次MTO功能的推出，相当于将此前零散的预售、延期交货等机制整合为一项合规工具，为生产周期长的商品在TikTok上销售提供了合法通道，也要求卖家在享受灵活性的同时，更严谨地管理交货承诺和供应链节奏。</div>
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