admin 发表于 2026-8-21 19:29:55

美客多与TikTok合作推出新工具

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                <div class="ce-paragraph cdx-block ce-paragraph--left">&nbsp;美客多广告（Mercado Ads）与TikTok近日推出Social Commerce Video Ads整合方案，品牌可在Mercado Ads DSP内直接创建Awareness目标活动、选用"Social Video Reach"自动调用TikTok竖屏广告库存，并基于美客多真实购物行为数据做受众定向，投放后系统回传品牌搜索、店铺访问、加购到下单的全链路行为，无需跳转TikTok Ads Manager即可在单一后台完成投放与归因。素材端要求9:16竖屏、10—60秒（推荐9—15秒）、带音频无水印、纯色非白底、1080×1920分辨率、单活动最多10条视频且每条≤280MB，平台明确反对直接搬运Streaming/Online Video旧片，须按TikTok快消费节奏重剪。同批配套动作包括上线覆盖拉美超700万创作者的Creator Network、以及视频内直接加购结算的Video Shopping Ads（覆盖社媒/流媒体/CTV），但整合首阶段仅锁品牌认知、未全量开放转化广告，数据跨境共享与隐私合规细节仍待披露。对拉美跨境卖家而言，这套"TikTok种草+美客多收口"的闭环把内容曝光首次钉进平台购买数据，选品测试可借Awareness阶段低成本跑出搜索词与加购信号再反哺Listing优化。</div>
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